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Glossary
These is glossary of research key terms. This glossary is intended as an aid to professionals and non-professionals who find the world of research somewhat intimidating. While it is impossible to cover all the terms that can be confusing, this document briefly defines some of the more common terms and concepts.

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Term Definition
EthnographyA research methodology associated with anthropology and sociology that systematically describes the culture of a group of people. The goal of ethnographic research is to understand the natives'/insiders' view of their own world (an emic view of the world).
 
Ethnomethodology
1. Method whereby real social situations are disturbed to discover reactions and hence internal conceptions and social rules.2. Systematic study of the ways in which people use social interaction to make sense of their situation and create their 'reality'. This research methodology, associated with sociology, focuses on how people understand their everyday activities.
 
Etic perspective (etic view)A term used by ethnographers to refer to the outsider's view of the experiences of a specific cultural group (see emic perspective).
 
Expected FrequenciesFor chi square, the number of cases that would be expected in a particular cell of the crosstab if the two variables were unrelated to each other.
 
Experimenta research method that involves attempts to create changes using controlled, systematic, carefully observed conditions.
 
Experimental groupIn experimental research the group of subjects who receive the experimental treatment or intervention under investigation.
 
Experimental research
A research methodology used to establish cause-and-effect relationships between the independent and dependent variables by means of manipulation of variables, control and randomisation. A true experiment involves the random allocation of participants to experimental and control groups, manipulation of the independent variable, and the introduction of a control group (for comparison purposes). Participants are assessed before and after the manipulation of the independent variable in order to assess its effect on the dependent variable (the outcome).
 


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