Glossary | |
These is glossary of research key terms. This glossary is intended as an aid to
professionals and non-professionals who find the world of research
somewhat intimidating. While it is impossible to cover all the terms
that can be confusing, this document briefly defines some of the more
common terms and concepts. | |
| You can always search for entries (regexp permitted). | |
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| Term | Definition |
| Unit of Analysis | (element) what or whom you want to study e.g. individuals, groups, social actions etc. |
| Univariate analysis | The analysis of one variable at a time, e.g., frequency or percent distributions, averages. |
| Unstructured interview | The researcher asks open-ended questions which give the respondent considerable freedom to talk freely on the topic and to influence the direction of the interview since there is no predetermined plan about the specific information to be gathered from those being interviewed. |
| Unstructured observation | The researcher uses direct observation to record behaviours as they occur, with no preconceived ideas of what will be seen; there is no predetermined plan about what will be observed. |
| Utility, utilitarianism | The principle that people make rational choices based on value. |
| Glossary V2.0 | |

Glossary